About Us

OUR LEADERS

CLI’s leadership is a pool of professionals and executives coming from diverse backgrounds and expertise and is in constant pursuit for the next big step. With hands-on, caring and fostering leadership, our leaders keep a familial culture wherein everyone in the organization has a voice, and a collaborative relationship to all, including Top Management.

Jose Soberano III

Chairman, President and CEO

Joe Soberano leads Cebu Landmasters, Inc. as its Chairman and CEO. Prior to establishing Cebu Landmasters in 2003, he worked for the Ayala Group of Companies for over 23 years. His experience included various stints with Ayala Investment, Bank of the Philippine Islands and Ayala Land, Inc. He was part of the pioneering group that established Cebu Holdings, the Ayala Land subsidiary in Cebu City, where he led various vertical and horizontal developments, and played an integral part in the development of both the Cebu Business Park and Cebu IT Park – urban redevelopments that have proven vital to Cebu’s economic present and future. He rose through the ranks to become Senior Division Manager at Ayala Land and Vice-President of Cebu Holdings. Joe brings not only his extensive Real Estate Development experience to Cebu Landmasters, but also his passion to positively impact cities and communities through masterfully-planned and executed developments.

Joe also recognizes his role as a member of the Cebuano community. He has served as president of the Rotary Club of Cebu, president of the Chamber of Real Estate Builders Association (CREBA), and is currently the Chairman of the Board at the Center for Industrial Technology and Enterprise (CITE), a socially oriented institution that offers technical training to less privileged youth.

Joe graduated with an AB Economics Degree from the Ateneo de Manila University in 1976, and completed the Strategic Business Economics Program (SBEP) at the University of Asia and the Pacific. In July 2015, he became an alumnus of the Harvard University Graduate School of Design after completing the Advanced Management Development Program in Real Estate.

Ma. Rosario B. Soberano

Director, EVP and Treasurer

Marose Soberano has been Vice-President of Cebu Landmasters since 2003. She leads the Finance and Accounting functions at CLI, and helps to oversee various facets of ground-up operations of each development. In 1985, she set-up ABSoberano International Corporation, an export business specialized in fashion accessories, gift items, and home decors catering to markets from North America, Europe and Asia. Under her leadership, ABSoberano would rise to become one of the top export companies in Cebu.

Marose graduated Summa Cum Laude with a BS in Accountancy from St. Theresas College in Cebu, and is a Certified Public Accountant (CPA) by profession. She also obtained a Masters in Business Administration (MBA) degree from the University of the Philippines – Cebu.

Jose Franco B. Soberano

Director, EVP and COO

Franco Soberano joined Cebu Landmasters in 2010. In his capacity as EVP and COO, Franco directs the ground-up operations and leads the project delivery cycle from Acquisitions to Business Development, Construction, Sales, Documentation, Customer Care, and Property Management. Prior to joining the company, he worked for 4 years as a Project Manager at a multinational firm.

Franco graduated with a BS Management degree, major in Legal Management, minor in Finance from the Ateneo de Manila University. In 2012, he graduated with a Masters degree in Real Estate Development from Columbia University in New York City. He was part of the Columbia team that qualified as one of the Top 4 Finalists out of 139 teams nationwide at the Gerald D. Hines Urban Design & Development Competition, a reputable multi-disciplinary competition that challenges Graduate degree teams to design comprehensive development solutions for real, large-scale sites.

As an active member of the community, Franco is a founding member of the Global Shapers – Cebu Hub, an initiative of the World Economic Forum. He has also served as president of the Sacred Heart School – Ateneo de Cebu Alumni Association since 2014.

Joanna Marie Soberano-Bergundthal

Director, Vice President and Marketing Director

Joie Soberano-Bergundthal is the Vice-President & Marketing Director of Cebu Landmasters. Prior to joining CLI, she had an extensive 10-year career in marketing and brand management in the world’s largest food and beverage company, assigned in the Philippines, with expatriations in Thailand and the global headquarters in Switzerland.

She represented the Philippine market as the first and only delegate in the company’s International Program for Marketing and Sales for young leaders, where she worked on global positioning and marketing strategies of key brands, as well lead a critical business turnaround in Thailand. She was awarded “Women Mover”, as one of the inspiring women in the company.
Her last role was as Global Lead in strategy, communications and innovations of a new category, bringing in new business for the group.

Joie is a top graduate of Integrated Marketing Communications from University of Asia and the Pacific, with a Bachelor and Masters degree in Arts in Communication major in Integrated Marketing Communications.

Rufino Luis T. Manotok

Independent Director

Rufino Luis Manotok, 67, Filipino, joined as one of the Company’s Independent Directors in February 2017. He finished Advanced Management Program of Harvard Business School in 1994. He earned his Master of Business Management degree from the Asian Institute of Management in 1973, and Bachelor of Arts, major in Economics by Ateneo de Manila University in 1971. He is currently an Independent Director of First Metro Investment Corporation and was the Chairman and President of Ayala Automotive Holdings Corporation from 2009 to 2012. From 2007 to 2009, he was Ayala Corporation’s Senior Managing Director, Chief Financial Officer and Chief Information Officer. He was Managing Director, heading Strategic Planning Group of Ayala Corporation from 1998 to 2006.

Ma. Aurora Geotina-Garcia

Independent Director

Ma. Aurora D Geotina-Garcia, 66, Filipino, joined as one of the Company’s Independent Directors in February 2017. She received her Bachelor of Science in Business Administration and Accountancy degree from the University of the Philippines in 1973. She completed her Master of Business Administration from the same university in 1978. She headed SGV & Co.’s Global Corporate Finance Division from 1992 until her retirement from the partnership in 2001. She was a Senior Adviser to SGV & Co from the time of her retirement until September 2006. She has served as a consultant to businesses and the government for over 30 years in the area of corporate finance. She is presently the President of Mageo Consulting Inc. since March 2014 and CIBA Capital Philippines Inc. since December 2008.

Atty. M. Jasmine S. Oporto

Independent Director

Atty. M. Jasmine S. Oporto joined the Board of Directors of Cebu Landmasters as an Independent Director in August 2018. She obtained her Bachelor of Laws (LLB) from the College of Law of the University of the Philippines, and Bachelor of Landscape Architecture from the same university. Atty. Oporto has also attended Comparative International and American Law Program of the Center for American and International Law. She is an experienced Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary and has worked in said capacity with publicly listed companies like Aboitiz Equity Ventures, Inc. and Aboitiz Power Corporation. In her legal practice, Atty. Oporto has intensive experience in working with wide network of external and in-house legal counsels for labor, commercial litigation, securities law, power industry regulation, land, infrastructure capital, and general corporate law.

Retired RTC Judge Jose P. Soberano Jr.

Director and Corporate Secretary

Jose P. Soberano, Jr., 88, Filipino, has served as Director of the Company since 2003. He also serves as Corporate Secretary. He obtained his A.B. in Jurisprudence and Bachelor of Laws in 1953 from the University of Southern Philippines. He was a practicing private lawyer since 1953 to 1959. Mr. Jose P. Soberano, Jr. was appointed Regional Trial Court Judge from 1989 until he retired in 2000. Presently he is back into private practice of law after his retirement as RTC Judge in 2000.

Stephen A. Tan

Chief Finance Officer

Stephen A. Tan is Chief Finance Officer of the Cebu Landmasters Inc. He is a Certified Public Accountant and a holder of Master in Business Administration, with distinction, from Kathlioke Universiteit te Leuven in Belgium and a Bachelor of Science in Management Engineering from Ateneo de Manila University. Stephen is also a Hubert H. Humphrey (Fulbright) Fellow in Agricultural Economics at the University of California, Davis. He earned his degree in Accounting from the University of San Carlos. Prior to joining CLI, Stephen has served as Chief Finance Officer/Treasurer at various companies engaged in real estate development, construction, food, and shipbuilding, among others. For more than 30 years, he has been a part-time MBA professor in leading universities in Cebu City.

Engr. Pedrito A. Capistrano, Jr.

Vice-President for Engineering

Jun Capistrano is the Vice-President for Engineering of CLI. He is a licensed engineer in the fields of Civil Engineering and Geodetic Engineering, and is DPWH-accredited Materials Engineer. Jun has more than 30 years of experience in various real estate and construction companies that provide him solid foundation and expertise in the construction and allied fields. He is a graduate of Bachelor of Science in Civil Engineering at Cebu Institute of Technology in Cebu City and of Bachelor of Science in Geodetic Engineering from the University of the Philippines Diliman. He took his Master of Science in Management Engineering from University of the Visayas in Cebu City and was conferred by the Philippine Institute of Civil Engineers (PICE) as a Specialist in Project Management and Construction Engineering (PMCE).

Atty. Larri-Nil G. Veloso

Vice-President for Legal, Documentation, Permits and Licenses

Larri-Nil G. Veloso is the Vice-President for the Legal, Documentation, Permits and Licenses departments of Cebu Landmasters, and serves as the Company’s Assistant Corporate Secretary and Compliance Officer. An experienced practitioner in Corporate Law, he holds a B.A. in Mass Communication from the University of the Philippines and earned his Bachelor of Laws from University of Southern Philippines Foundation. While finishing law school, Larri had worked for a print and online newspaper, occupying various positions in progression. Prior to joining the Company, he was the Corporate Legal Counsel and General Manager of an American-owned software company specializing in networking appliances.

Connie N. Guieb

Vice-President for Finance and Accounting

Connie N. Guieb is the Vice-President for Finance and Accounting and CLI’s Financial Comptroller. She is Certified Public Accountant and cum laude graduate of Bachelor of Science in Accountancy from the University of San Carlos, and Bachelor of Laws from the University of Cebu. Prior to CLI, she had more than 15 years of accountancy and finance experience in various industries in both public and private sectors in the Philippines.

Marie Rose C. Yulo

Vice-President for Sales and Customer Care

Marie Rose C. Yulo is the Vice-President for Sales and Customer Care. Rose leads our in-house sales support team all over VisMin and building relationships with our buyers from end-to-end through our customer care group. She is a graduate of Bachelor of Science in Business Administration from the University of San Carlos and Masters in Business Administration from the University of the Visayas. Rose has significant experience in the areas of travel and tours and banking and was the sales head of AB Soberano Inc., an affiliate of Cebu Landmasters Inc. and an exporter of Filipino-made home decors and jewelry products for international market.

Macario Balali

Vice-President for Human Resources and Admin

Macario P. Balali is the Vice President for Human Resources and Administration of Cebu Landmasters. He joined the company in July 2015 after more than 25 years of experience occupying executive and managerial positions in the fields of human resources, administration, purchasing and logistics in large corporations engaged in power and in steel production. He earned his Bachelor of Science in Chemical Engineering and Master in Management for Executives & Managers (MMExM) from the University of San Jose-Recoletos and is currently teaching Master of Business Administration subjects at the same university.

Jess Kabigting

Vice-President for Operations

Jess Kabigting is the Vice-President for Operations of Cebu Landmasters. Jess finished Civil Engineering from the University of Santo Tomas and is the Gold Medalist in the Ateneo-Regis University MBA Program with a specialization in Marketing and Finance. Jess worked for 25 years in construction, real estate, and in outsourcing companies prior to joining Cebu Landmasters. He managed the planning, construction, procurement, and operations of various residential, office, retail, and mixed-use projects in the Philippines under Ayala Land and MCDC. Jess worked in Accenture for 6 years and served as Service Transition Executive and Solution Architect for the Philippines. During this time, Jess led outsourcing and sales engagements for Philippines and India and worked with clients from the USA and Europe. Jess also managed day to day business operations for three firms before joining Cebu Landmasters.

Sylvan John Monzon

Asst. Vice-President for Business Development

Sylvan John M. Monzon is the Head of Business Development of Cebu Landmasters Inc. He holds a Bachelor's Degree in Management and a Professional Program in Business Economics from the University of Asia and the Pacific. Prior to serving CLI, Sylvan has served in business development and project development positions from other leading real estate companies in Cebu and Manila for 20 years.

  • Jose Soberano III

    Chairman, President and CEO

  • Ma. Rosario B. Soberano

    Director, EVP and Treasurer

  • Jose Franco B. Soberano

    Director, EVP and COO

  • Joanna Marie Soberano-Bergundthal

    Director, Vice President and Marketing Director

  • Rufino Luis T. Manotok

    Independent Director

  • Ma. Aurora Geotina-Garcia

    Independent Director

  • Atty. M. Jasmine S. Oporto

    Independent Director

  • Retired RTC Judge Jose P. Soberano Jr.

    Director and Corporate Secretary

  • Stephen A. Tan

    Chief Finance Officer

  • Engr. Pedrito A. Capistrano, Jr.

    Vice-President for Engineering

  • Atty. Larri-Nil G. Veloso

    Vice-President for Legal, Documentation, Permits and Licenses

  • Connie N. Guieb

    Vice-President for Finance and Accounting

  • Marie Rose C. Yulo

    Vice-President for Sales and Customer Care

  • Macario Balali

    Vice-President for Human Resources and Admin

  • Jess Kabigting

    Vice-President for Operations

  • Sylvan John Monzon

    Asst. Vice-President for Business Development