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How a family business became Cebu’s top local developer

April 25, 2017

By Rappler:

MANILA, Philippines – Jose Soberano III likes to keep it all in the family.

In 2000, he left his post as vice president of an Ayala subsidiary to build his own real estate company, Cebu Landmasters Inc. (CLI).

Soberano is CLI’s president and chief executive officer. His wife, Marose, is the executive vice president for finance. His son Franco is the senior vice president and chief operating officer, while his daughter Joanna Marie is also vice president and marketing director.

But Soberano also considers his employees – all 177 of them – as family.

Even their customers are treated like kin: in the homeowner associations of their residential condominium and village projects, the family sits as board members so that they can stay abreast of their customers’ needs and concerns. CLI also has an in-house customer care and property management team to maintain customer satisfaction, during, and after turnover.

As the company gears up for aggressive expansion in the Visayas and Mindanao (VisMin) region this year, Soberano’s family will grow even bigger.