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Developer considers yuppies, families as untapped markets

September 10, 2012

CEBU, Philippines – In the midst of the growth and development for  condominium and residential units, a developer considered the young professionals and start-up families as the untapped markets of the booming real estate industry in Cebu.

Cebu Landmasters Inc. Chief Operating Officer (COO) Jose Franco Soberano said that the young professionals usually from ages 26 to 35 years old only account 20 percent of the market share in the industry although they already have the ability to invest.

He added that the growth in such market is evident and attributed by the increasing number of young employees working in the Business Process Outsourcing industry who are earning a monthly average income of P20,000 to P30,000.

We want them to have an elevated lifestyle, thus we encourage the market to invest their money in a real estate. We challenge those who can already afford to start planning ahead. Real estate is a long-term investment particularly for young professionals, he stated.


Cebu Landmasters Inc. officially launched Midori Residences, its first twin tower mid-rise condominium project, last September 7.

Sitting on a 5,500-square meter property, the project has 396 units for two towers with condo units ranging from P1.3 million to P1.5 million.

Each tower has 12 floors with 16 units per story.

A studio unit occupies a capacity area of 22 square meters with a width of