Jose R. Soberano III
Chairman & CEO
Joe Soberano leads Cebu Landmasters, Inc. as its Chairman and CEO. Prior to establishing Cebu Landmasters in 2003, he worked for the Ayala Group of Companies for over 23 years. His experience included various stints with Ayala Investment, Bank of the Philippine Islands and Ayala Land, Inc. He was part of the pioneering group that established Cebu Holdings, the Ayala Land subsidiary in Cebu City, where he led various vertical and horizontal developments, and played an integral part in the development of both the Cebu Business Park and Cebu IT Park – urban redevelopments that have proven vital to Cebu’s economic present and future. He rose through the ranks to become Senior Division Manager at Ayala Land and Vice-President of Cebu Holdings. Joe brings not only his extensive Real Estate Development experience to Cebu Landmasters, but also his passion to positively impact cities and communities through masterfully-planned and executed developments.
Joe also recognizes his role as a member of the Cebuano community. He has served as president of the Rotary Club of Cebu, president of the Chamber of Real Estate Builders Association (CREBA), and is currently the Chairman of the Board at the Center for Industrial Technology and Enterprise (CITE), a socially oriented institution that offers technical training to less privileged youth.
Joe graduated with an AB Economics Degree from the Ateneo de Manila University in 1976, and completed the Strategic Business Economics Program (SBEP) at the University of Asia and the Pacific. In July 2015, he became an alumnus of the Harvard University Graduate School of Design after completing the Advanced Management Development Program in Real Estate.
Ma. Rosario B. Soberano
Marose Soberano has been Vice-President of Cebu Landmasters since 2003. She leads the Finance and Accounting functions at CLI, and helps to oversee various facets of ground-up operations of each development. In 1985, she set-up ABSoberano International Corporation, an export business specialized in fashion accessories, gift items, and home decors catering to markets from North America, Europe and Asia. Under her leadership, ABSoberano would rise to become one of the top export companies in Cebu.
Marose graduated Summa Cum Laude with a BS in Accountancy from St. Theresas College in Cebu, and is a Certified Public Accountant (CPA) by profession. She also obtained a Masters in Business Administration (MBA) degree from the University of the Philippines – Cebu.
Jose Franco B. Soberano
Executive Vice-President & Chief Operating Officer
Franco Soberano joined Cebu Landmasters in 2010. As COO, he works closely with the CEO in directing and managing the key processes and teams at Cebu Landmasters. These include Acquisitions, Business Development, Design & Engineering, Marketing & Sales, Documentation and Property Management. Prior to joining the company, he worked for 4 years as a Project Manager at a multinational firm.
Franco graduated with a BS Management degree, major in Legal Management, minor in Finance from the Ateneo de Manila University. In 2012, he graduated with a Masters degree in Real Estate Development from Columbia University in New York City. He was part of the Columbia team that qualified as one of the Top 4 Finalists out of 139 teams nationwide at the Gerald D. Hines Urban Design & Development Competition, a reputable multi-disciplinary competition that challenges Graduate degree teams to design comprehensive development solutions for real, large-scale sites.
As an active member of the community, Franco is a founding member of the Global Shapers – Cebu Hub, an initiative of the World Economic Forum. He has also served as president of the Sacred Heart School – Ateneo de Cebu Alumni Association since 2014.
Joanna Marie Soberano-Bergundthal
Vice-President & Marketing Director
Joie Soberano-Bergundthal is the Vice-President and Marketing Director of Cebu Landmasters. Her background includes a comprehensive 7-year marketing and management experience in the world’s largest food and beverage company as brand and marketing manager. She also represented the company as the Philippines’ first delegate in an International Program for marketing and sales for young leaders, where she had 2-year expatriations in the headquarters in Switzerland and Thailand handling various global brands.
She is a top Integrated Marketing Communications graduate from University of Asia and the Pacific with a bachelor and Masters degree in Arts in Communication major in Integrated Marketing Communications.
Stephen A. Tan
Chief Finance Officer
Stephen A. Tan is Chief Finance Officer of the Cebu Landmasters Inc. He is a Certified Public Accountant and a holder of Master in Business Administration, with distinction, from Kathlioke Universiteit te Leuven in Belgium and a Bachelor of Science in Management Engineering from Ateneo de Manila University. Stephen is also a Hubert H. Humphrey (Fulbright) Fellow in Agricultural Economics at the University of California, Davis. He earned his degree in Accounting from the University of San Carlos. Prior to joining CLI, Stephen has served as Chief Finance Officer/Treasurer at various companies engaged in real estate development, construction, food, and shipbuilding, among others. For more than 30 years, he has been a part-time MBA professor in leading universities in Cebu City.
Larri-Nil G. Veloso
Vice-President for Legal, Documentation, Permits and Licenses
Larri-Nil G. Veloso is the Vice-President for the Legal, Documentation, Permits and Licenses
departments of Cebu Landmasters, and serves as the Company’s Assistant Corporate Secretary
and Compliance Officer. An experienced practitioner in Corporate Law, he holds a B.A. in Mass Communication from the University of the Philippines and earned his Bachelor of Laws from University of Southern Philippines Foundation. While finishing law school, Larri had worked for a print and online newspaper, occupying various positions in progression. Prior to joining the Company, he was the Corporate Legal Counsel and General Manager of an American-owned software company specializing in networking appliances.
Engr. Pedrito A. Capistrano, Jr.
Vice-President for Engineering
Jun Capistrano is the Vice-President for Engineering of CLI. He is a licensed engineer in the
fields of Civil Engineering and Geodetic Engineering, and is DPWH-accredited Materials Engineer. Jun has more than 30 years of experience in various real estate and construction companies that provide him solid foundation and expertise in the construction and allied fields. He is a graduate of Bachelor of Science in Civil Engineering at Cebu Institute of Technology in Cebu City and of Bachelor of Science in Geodetic Engineering from the University of the Philippines Diliman. He took his Master of Science in Management Engineering from University of the Visayas in Cebu City and was conferred by the Philippine Institute of Civil Engineers (PICE) as a Specialist in Project Management and Construction Engineering (PMCE).
Connie N. Guieb
Vice-President for Finance and Accounting
Connie N. Guieb is the Vice-President for Finance and Accounting and CLI’s Financial
Comptroller. She is Certified Public Accountant and cum laude graduate of Bachelor of
Science in Accountancy from the University of San Carlos, and Bachelor of Laws from
the University of Cebu. Prior to CLI, she had more than 15 years of accountancy and finance
experience in various industries in both public and private sectors in the Philippines.
Marie Rose C. Yulo
Vice-President for Sales and Customer Care
Marie Rose C. Yulo is the Vice-President for Sales and Customer Care. Rose leads our in-house sales support team all over VisMin and building relationships with our buyers from end-to-end through our customer care group. She is a graduate of Bachelor of Science in Business Administration from the University of San Carlos and Masters in Business Administration from the University of the Visayas. Rose has significant experience in the areas of travel and tours and banking, and was the sales head of AB Soberano Inc., an affiliate of Cebu Landmasters Inc. and an exporter of Filipino-made home decors and jewellery products for international market.