How Small Businesses Can Compete Vs Corporate Giants: Lessons from Cebu Landmasters Founder Jose Soberano III

Large companies enjoy a lot of advantages: economies of scale, wide client network and customer base, diversified streams of income, among others.

But if you’re a small company that is just starting to gain a foothold in your market, how can you compete with your larger competitors?

Cebu Landmasters Inc. (CLI), a homegrown property developer from Cebu, started really small when it was founded by Jose “Joe” Soberano III after losing in a congressional bid in 2001. From a small, two-man company in 2003, it has since grown to become Cebu’s biggest local developer, second only to Ayala Land Inc. in terms of building activity. It has also listed at the Philippine Stock Exchange where it is trading with a market value of Php8 billion.

For the full story, please read the article on www.entrepreneur.com.ph.