Fast diversifying Cebu Landmasters, Inc. flexed its capacity to address specific market needs with a high-end project in Cebu, a mid-market development in Davao, both launched last month, and economic housing projects in Cebu and in Dumaguete City to be launched this April.
The four projects seek to boost the local developer’s market leadership in Metro Cebu and expand its presence in the entire Visayas and Mindanao region where it targets to be a dominant player in three years.
The Cebu project called 38 Park Avenue is located in a 1.17-hectare property in Cebu IT Park. It is a 38-storey high-end development offering 745 residential units, a retail plaza and a future office building. Masterplanned by global designers, the property will give residents an experience of the New York lifestyle with first-class facilities and amenities.
Mesa Tierra Garden Residences, the developer’s first foray in Davao, is a 22-storey residential condominium located in E. Jacinto St., Davao City. The project was already 80 percent sold in less than a month of selling. It will have 694 units and garden-inspired features and amenities, following the success of its mid-end residential condo development in Cebu called Mivesa Gardens.
Casa Mira, on the other hand, has been Cebu Landmasters flagship economic housing brand offering vertical and horizontal projects. Casa Mira South in Cebu, City of Naga and Casa Mira Coast Dumaguete will offer two-storey townhouse units from 36 sqm to 66 sqm in gated subdivisions with clubhouse amenities and more. Casa Mira South will offer approximately 3,200 units in three phases while Casa Mira Coast Dumaguete will offer 550 units.
Cebu Landmasters is currently the leading local condominium developer in Metro Cebu. It enjoys an 11 percent market share of the total supply of condominium units in the metropolis.
Founded by real estate industry veteran Jose Soberano III, its president and CEO, Cebu Landmasters started with a 213-unit economic housing project called San Jose Maria Village in Balamban south of Cebu in 2003. From purely horizontal residential developments, the company ventured into vertical, mixed-use office developments and diversified into the various segments of the property market.
Today, the company is present in the socialized, economic, mid-market and high-end segments catering to all types of budgets, and consistently delivering best value. 38 Park Avenue, which belongs to the high-end segment, sells units starting at P2.8 million for studios, while Messa Tierra starts at P1.8 million for mid-market price range. The Casa Mira units in Cebu and Dumaguete City at start at P1.1 million for economic housing.
Being a homegrown player, Cebu Landmasters enjoys an advantage over other big players because of its familiarity with local communities, allowing it to choose the best locations, suppliers and dealers. This also gives it the capacity to tailor-fit its projects to the needs and preferences of Vismin buyers.
Cebu Landmasters sells faster than its peers in Cebu and enjoys a quick take-up. Ninety-six percent of its completed projects have been sold out. Its mid-rise condominium format Mivesa Garden Residences and its economic housing brand Casa Mira Linao in Cebu both sold out in less than three months.
This article was featured online on April 17, 2017 on Manila Bulletin.