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Radisson RED debuts in PH

April 18, 2018

Property developer Cebu Landmasters is expanding its hotel footprint by investing in a 146-room new hotel under the Radisson RED brand in Mandaue, Cebu which will open by 2021.

This is the first Radisson RED – described as a “lively and flexible” hotel concept seen attractive especially to young people – to open in the Philippines.

Once opened, this new property will be CLI’s fourth hotel property, boosting its current hotel portfolio to 756 rooms, CLI said in a disclosure to the Philippine Stock Exchange on Wednesday.

Other Radisson RED hotels in the Asia Pacific pipeline include those in Guangzhou in China, Kuala Lumpur in Malaysia and Mohali in India.

In the Philippines, Radisson RED will be part of the Astra Centre, CLI’s major mixed-use development along AS Fortuna in Mandaue City.


“Cebu City is the perfect location to introduce Radisson RED to the Philippines,” said Katerina Giannouka, president for Asia Pacific of the Radisson Hotel Group. “This is a dynamic, fast- paced urban center with a youthful vibe and positive outlook, and we look forward to welcoming guests at Radisson RED and introduce a new era of hospitality to the country.”

“We are delighted to be working with Radisson Hotel Group to bring Radisson RED to the Philippines for the first time,” said Jose Franco Soberano, senior vice president and chief operating officer of CLI. “This unique hotel concept will offer a completely new style of hospitality in Cebu City, appealing to a generation of tech-savvy travelers who appreciate more fun hotel experiences and flexible stays.”

Giannouka described Radisson RED’s concept as “expressive, technologically savvy and social” and “perfectly suited to Asia’s new generation of travelers who desire experience, flexibility and connectivity above all else.”

CLI said all of the 146 guest rooms in Radisson RED in Cebu would feature “bold “designs and the latest smart technology, allowing guests to stream content from their phone to their TV.

Each guest room will have a minimum size of 28 square meters. They can also grab a snack, meal or drink in its two food and beverage outlets, namely RED Deli and OUIBar. The hotel will also have a 24-hour Red Face Gym to give guests the option to work out around the clock.

Clients will also have the convenience of digitally checking in via the Radisson RED app, enabling them to head straight to their room, and unlock the door using their smartphone, bypassing reception.

Moreover, the hotel will have the Meet Event Studios, which is envisioned to provide innovative event space.

“We are excited about our partnership with Cebu Landmasters and believe that it will be a success. We are confident that the Radisson RED brand will position us for solid performance, setting inspiring and memorable moments,” Giannouka added.

For the next five years, the Visayas region may outpace the 7-8 percent growth for the Philippines boosted by tourism-related activities, according to the National Economic Development Authority.

In terms of connectivity, Cebu and Central Visayas are expected to benefit further from the opening in June of the P17.5-billion upgraded Mactan Cebu International Airport.

Based on Department of Tourism data, Cebu is the most visited destination in the Philippines, accounting for 62 percent and 80 percent of total domestic and foreign arrivals, respectively, in the first half of 2017. Total arrivals in Cebu increased by more than 25 percent in 2016.

Published in Philippine Daily Inquirer