Jose Franco B. Soberano

Franco Soberano joined Cebu Landmasters in 2010. As COO, he works closely with the CEO in directing and managing the key processes and teams at Cebu Landmasters. These include Acquisitions, Business Development, Design & Engineering, Marketing & Sales, Documentation and Property Management. Prior to joining the company, he worked for 4 years as a Project Manager at a multinational firm.

Franco graduated with a BS Management degree, major in Legal Management, minor in Finance from the Ateneo de Manila University. In 2012, he graduated with a Masters degree in Real Estate Development from Columbia University in New York City. He was part of the Columbia team that qualified as one of the Top 4 Finalists out of 139 teams nationwide at the Gerald D. Hines Urban Design & Development Competition, a reputable multi-disciplinary competition that challenges Graduate degree teams to design comprehensive development solutions for real, large-scale sites.

As an active member of the community, Franco is a founding member of the Global Shapers – Cebu Hub, an initiative of the World Economic Forum. He has also served as president of the Sacred Heart School – Ateneo de Cebu Alumni Association since 2014.

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